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Thursday, March 29
 

9:00am

Registration
Thursday March 29, 2018 9:00am - 10:00am
Metro Foyer

10:00am

Forum Welcome
Speakers
avatar for Petrina Gentile

Petrina Gentile

Freelance Automotive Journalist, The Globe and Mail
Petrina Gentile is an award-winning automotive journalist — one of the few women who cover cars in Canada. Petrina has been writing for The Globe and Mail’s Drive section since 2004. Besides auto reviews, she also interviews celebrities such as Theo Fleury, Mario Andretti, Patrick... Read More →


Thursday March 29, 2018 10:00am - 10:15am
Metro East

10:15am

Opening Keynote: Accountability, Action & Change in the Automotive Industry
The automotive industry may want and need more female leaders, but women in automotive often continue to experience sexism and gender bias that can inhibit their career growth. This session will offer real-world strategies for fighting bias and owning your career while exploring how emerging industry trends may provide new opportunities for those who are savvy and nimble enough to recognize them.

Takeaways:
Steps and action items to eliminating gender bias and fostering an inclusive environment in your office and the automotive industry as a whole

Speakers
avatar for Becca Polak

Becca Polak

Chief Legal Officer & Secretary | President, KAR Auction Services Inc. | TradeRev
Becca Polak is chief legal officer and secretary of KAR Auction Services, Inc. and president of TradeRev. As chief legal officer, Polak oversees strategic legal and business planning, the handling of litigation, mergers and acquisitions, as well as corporate communications. As president... Read More →



Thursday March 29, 2018 10:15am - 11:00am
Metro East

11:00am

Panel: How Networking Replaced Resumes — Making Connections that Matter
Resumes. Will there be a time when we can do away with the pesky things? Who knows — it hasn’t happened yet. But they certainly mean less than they did a few years ago. One of the reasons? Networking. Making that impressive first impression and creating connections that matter means more today than ever. Learn how to make career connections that last and mature.
 
Takeaways:
Networking tools and tips for growing and advancing in your role and future positions

Moderators
avatar for Logan Keirstead

Logan Keirstead

Director of National Sales, Accu-Trade Canada
Logan Keirstead has been in over 1,000 dealerships since getting into the auto industry five years ago. She’s a “road warrior,” cold-caller and warm-lead generator. She is passionate about connecting with dealers and vendors to stay on the cutting edge of technology and best... Read More →

Speakers
avatar for Alex Collins

Alex Collins

Director of Operations, ADESA
Alex Collins is a director with ADESA Canada, focused on operations. With 20-plus years of experience, her main focus is customer service. Alex has a deep knowledge of the business, having worked in both the physical and online auction environments. She works continuously with the... Read More →
avatar for Carrie Oliva

Carrie Oliva

Director of Web Development & Optimization, Strathcom Media
Carrie is an international marketer who found her passion in user experience & conversion rate optimization. She believes in the pillars of data and testing like a religion and is constantly breaking barriers with out-of-the-box design and products. She’s spoken at various universities... Read More →
avatar for Destiny Ponte

Destiny Ponte

Dealer Services Consultant, SAL Group
Destiny began her career as an F&I/sales associate in the power sport industry. For the next six years,. she found an ability to achieve results and loved the product line. An opportunity arrived with a large used- and new-vehicle group, and she approached it as her next adventure... Read More →


Thursday March 29, 2018 11:00am - 11:45am
Metro East

11:45am

Profiles in Leadership Awards Luncheon
Thursday March 29, 2018 11:45am - 1:00pm
Metro East

1:00pm

Intrapreneurship — Developing Early Adapters & Harnessing Innovation in Your Company
In this presentation, you’ll walk away with actionable steps to become a successful Intrapreneur, how you create an environment and culture that enables Intrapreneurs to thrive within your organization and how Intrapreneurs help to build a stronger, more progressive business in a competitive landscape.

Takeaway: Learn how to embody and display the same characteristics of an entrepreneur while working within an organization.

Speakers
avatar for Samantha Cunningham Zawilinski

Samantha Cunningham Zawilinski

Vice President, Account Services, Potratz Advertising
Samantha is known as the Millennial Intrepreneur, working to create innovative technology and solutions for Potratz clients. As the vice president of account services at North America’s most advanced automotive advertising agency, Potratz Advertising, Samantha seeks out the hard... Read More →



Thursday March 29, 2018 1:00pm - 1:45pm
Metro East

1:45pm

Panel: The New Characteristics of Successful Modern Leadership
New generations are defining a fresh hierarchy of importance when it comes to characteristics of a great leader. Words like inclusive, modern and open come to mind. As the times change, the way companies approach leading and inspiring their employees must evolve, as well. Find out what makes a great leader today and how this specifically relates to the automotive business.

Takeaways:
Ways to identify great leaders, as well as find your own path to becoming a leader in your own respective business


Moderators
avatar for Miranda Pyette

Miranda Pyette

Miranda Pyette Consulting, Miranda Pyette
With over 18 years of automotive advertising experience, Miranda has spent her career on both the vendor and retail side of the automotive retail business. Beginning her career selling print advertising with Sun Media, Miranda then moved on to spend eight years with Autotrader.In... Read More →

Speakers
avatar for Shannon Friesen

Shannon Friesen

VP, Dealer Services, Canada Drives
Shannon Friesen, VP of dealer services at Canada Drives, is a fast-rising star in the Canadian automotive industry. Shannon began her meteoric career in an entry-level position at Canada Drives and worked her way to the top of her department. Shannon has grown the dealer service division... Read More →
avatar for Klaris Kovacs

Klaris Kovacs

Senior Manager of Commerical Product, TRADER Corporation
As TRADER Corp. Senior Manager of Commercial Product Planning, Klaris Kovacs is accountable for optimizing the commercial launch of products and solutions. She aligns cross-functional teams involved in these new releases, whilst maintaining effective in- and outbound communications... Read More →
avatar for Allison Woodley

Allison Woodley

Plant 1 Manager, Honda of Canada Manufacturing
With over 30 years’ experience with Honda of Canada Manufacturing, Ali Woodley has risen up the ranks to one of the most coveted positions in the company. Woodley began her journey in 1986 in the paint department and has since assumed many leadership roles before taking on the duties... Read More →


Thursday March 29, 2018 1:45pm - 2:30pm
Metro East

2:30pm

Networking Break
Thursday March 29, 2018 2:30pm - 2:45pm
Metro East

2:45pm

Closing Keynote Panel: Mentorship — What It Really Means & How It Can Work
Mentorship. It sounds like a great idea. But how does one actually find a mentor or mentee? And what exactly does that mean? It may seem like an organic process, but let us show you how you can make sure to start lasting career connections that make a real difference.
 
Takeaways: Guidelines to finding a mentor or mentee

Moderators
avatar for Jill Hadfield

Jill Hadfield

Vice President, Product Commercialization, TRADER Corporation
Jill Hadfield is a recognized technology expert and product development thought-leader in the Canadian automotive industry. As vice president of Product Commercialization, Strategy & Dealer Solutions at TRADER Corporation, she leads an agile team of product managers and developers... Read More →

Speakers
avatar for Denise Chudy

Denise Chudy

General Manager, Contact At Once!
Denise Chudy is General Manager of Contact At Once!, a LivePerson company (Nasdaq: LPSN), where she is responsible for global sales, marketing and operations of the automotive industry’s leading messaging platform for conversational commerce.Denise's previous roles includes being... Read More →
avatar for Zahira Khan

Zahira Khan

AVP, Remarketing Solutions, GM Financial Canada
Zahira Khan is a 25-year auto industry veteran and assistant vice president of remarketing with GM Financial. She manages several areas, including wear and tear, asset remarketing, reporting and analytics, and is a member of the company’s diversity council.Previously, Zahira worked... Read More →
avatar for Eddie McWhirter

Eddie McWhirter

EVP Finance, LGM Financial Services Ltd.
Eddie McWhirter has been accountant for nearly 30 years with diverse experience in public and private companies, including three years in the accounting professional services industry, 14 years in the death care industry and, most recently, 13 years in automotive finance. Eddie's... Read More →


Thursday March 29, 2018 2:45pm - 3:30pm
Metro East

3:30pm

Mentorship Roundtables
At this year’s Women & Automotive Canadian Leadership Forum, we invite you to take part in an inaugural initiative in partnership with TRADER Corp.: mentorship roundtables. The goal of these roundtables is to facilitate candid conversations between established industry voices and aspiring leaders.
Mentorship roundtables begin at 3:30 p.m., following a brief transition after the mentorship keynote panel. Attendees will have 45 minutes to establish a rapport with driven people in their field, then converge back to the larger group to discuss valuable takeaways.

No long-term commitment accompanies the mentorship roundtables; in other words, we’re not offering an official, yearlong program. Still, we do hope to inspire and forge connections between driven individuals within the automotive industry, and we encourage any professional relationships or bonds formed within the mentorship roundtables to continue following the forum’s close.

We offer the mentorship roundtables at no additional cost. However, we would prefer you to formally sign up so we can prepare appropriately. Along with some contact information, we would like for you to pick a first and second topic preference; we’ll do our best to oblige your first choice, but some topics may prove more popular than others, and we’d like to accommodate your top interests whenever possible.

Speakers
avatar for Petrina Gentile

Petrina Gentile

Freelance Automotive Journalist, The Globe and Mail
Petrina Gentile is an award-winning automotive journalist — one of the few women who cover cars in Canada. Petrina has been writing for The Globe and Mail’s Drive section since 2004. Besides auto reviews, she also interviews celebrities such as Theo Fleury, Mario Andretti, Patrick... Read More →
avatar for Grace Kong

Grace Kong

Vice President, Human Resources, Cox Automotive Canada
Grace brings a wealth of diverse HR and business experience to her role as Vice President, Human Resources, Cox Automotive Canada. As an HR Professional and Certified Executive Coach, she is a leader who recognizes that team members are an organizations’ most valuable asset. She... Read More →
avatar for Joe Overby

Joe Overby

Sr. Editor, Auto Remarketing
avatar for Allison Woodley

Allison Woodley

Plant 1 Manager, Honda of Canada Manufacturing
With over 30 years’ experience with Honda of Canada Manufacturing, Ali Woodley has risen up the ranks to one of the most coveted positions in the company. Woodley began her journey in 1986 in the paint department and has since assumed many leadership roles before taking on the duties... Read More →
avatar for Beth Worthington

Beth Worthington

Chief People & Culture Officer, TRADER Corp. | autoTRADER.ca
As Chief People and Culture Officer, Beth Worthington oversees employee relations, policies, labour relations, talent management and recruitment strategies for TRADER Corporation. Her focus is to enhance the company’s overall employee value proposition and continue building high... Read More →


Thursday March 29, 2018 3:30pm - 5:00pm
Metro East